New York, NY – Trifecta Entertainment & Media, a leading independent TV syndicator and advertising sales company, today announced a deal to represent the Internet’s largest pay-per-click video network, the Vidsense Video Network, according to Michael Daraio, Trifecta’s president and New York partner.

“Over the past few years we explored dozens of potential digital network partners,” says
Mr. Daraio.  “None of them had anything unique to say or offer, until Vidsense came along.  Vidsense is the first and only pure-performance network we encountered that combines the broad reach of prime-time network TV with the deep engagement of digital.  The fact that they also deliver the finest branding environment anywhere, at any price, sealed the deal.”

“All branding is a function of reach,” says Vidsense CEO Jaffer Ali.  “The rising calamity in the media channels today is the erosion of scalable brand reach on TV, and the patent failure of the digital channels to thus far take up the slack.  That’s why big-brand media spends online are still so miserly compared to their TV counterparts, despite the inexorable erosion of TV reach and the explosion of digital channels over the years.  We created Vidsense to offer premium advertisers safe, scalable and effective reach online to offset and compensate for what they’re losing to market and audience fragmentation on TV.”

“As more and more people turn to the internet and mobile applications as sources for entertainment and information, we’ve been focused on creating an opportunity for advertisers to regain the brand reach they’re losing on TV,” added Mr. Daraio. “While television will always be a core component to advertisers’ strategies, we know that this growing problem cannot and will not be solved by TV alone. And that’s why we embarked
on a comprehensive and exhaustive search to find the right digital partner.  Vidsense is the perfect hybrid model as the only online network that truly speaks the language of scalable reach – the same language our current television advertising clients and
partners already speak.”

Fortunately, Trifecta’s patient quest for the perfect digital partner mirrored Jaffer Ali’s quest for the perfect Vidsense sales partner.  Says Mr. Ali, “While other online networks continue to seek solutions from within their own digital ranks, we wanted the exact opposite: we wanted to bust out of the digital ghetto by finding a partner with a deep TV sales pedigree and an impeccable track record of success selling big reach to big brands – and that’s exactly what we found with Trifecta.”

Daraio and the Trifecta sales team will target advertisers directly, but will also seek partnerships with the major TV networks, motion picture studios and other major syndicators.  “Any category that currently buys or sells mass reach on TV is a likely place for us to fish,” he says. “Social media and digital devices aside, at the end of the day it’s still all about reach.”

Interested advertisers and third parties are encouraged to contact Bob Dudelson at
Trifecta Entertainment & Media:

Phone: 212-315-0533
Email: bdudelson@trifecta.net

About Trifecta Entertainment
Formed in 2005 by the top executive team behind a decade of success at MGM Television, Trifecta is an independent multi-media company engaged in the development, production, distribution, advertiser sales and media sponsorships of a broad range of entertainment properties across a diverse spectrum of media platforms.  Trifecta’s partners include Hank Cohen, CEO, Michael J. Daraio, Scott Spungin and Shelley Brown.

About Vidsense
Vidsense is the only network on or offline to deliver the equivalent reach of network primetime TV with the deep engagement of digital.  The Web's largest pay-per-click video network, the Vidsense network of more than 25,000 safe-for-work publisher websites covers more than 90% of all domestic Internet households and delivers more than 12 billion monthly page views.

Contact:
Mary Kolacki, Dir. Of Communications
708-478-4500 ext. 109
M.kolacki@Vidsense.com