The Vidsense Story

We've been deeply involved with video since the dawn of the home video industry in 1980. We first brought video to digital way back in 1998 -- long before high-speed access replaced dial up. Since then, we've touched every part of the online video ecosystem. We know what works and -- just as important -- what doesn't.

In 2008, Vidsense was born. From day one it was and remains abysmally simple: we let consumers select what THEY want to watch, then deliver them directly to paying advertisers -- just like TV. No stalking, no stealth technologies and no impossibly complex algorithms. Instead, we use video clips with proven appeal to specific demographics as bait to attract and deliver target audiences in scale -- again, just like TV.

Management Bios

Jaffer Ali
Jaffer Ali
CEO
Jaffer has been in the media business since he had hair. Known to be a contrarian thinker, he has brought a unique business worldview for creating the Vidsense model and bringing it to market. Jaffer is a graduate of the University of Illinois. He, along with co-founders Anisa and Tom, have been together since marketing some of the most successful television direct response campaigns which include Riverdance and Lord of the Dance.

He can be reached at j.ali (at) vidsense.com

Tom Zegar
Tom Zegar
COO
Over the last fifteen years Tom has bought media online and off. He also played a key role recruiting publishers into the Vidsense Network. These experiences afforded him a deep perspective in understanding the concerns on both sides of the business. In addition to overseeing the various departments, Tom acts as liaison between client services and network relations.

He can be reached at t.zegar (at) vidsense.com

Jeanie Davis
Jeanie Davis
VP of Pub
Relations
Jeanie has been with the team since joining in 1999. She has worn many different hats over the years and is now responsible for building the Vidsense Video Network, which she helped build from scratch to its present size of over 20,000 websites.

Jeanie can be reached at j.davis (at) vidsense.com

Mary Kolacki
Mary Kolacki
Dir. Of Com.
Mary has worked with the founders for over...get this...20 years! She started when she was three (OK, a bit older, but we will never tell). Mary understands all facets of our business and is eager to help steer the press, investors or any incoming calls to the right department.

Mary can be reached at m.kolacki (at) vidsense.com

Jim Bosco
Jim Bosco
In House
Counsel
Jim joined the team in 2004 and is known for his "snazzy" outfits. We particularly like his plaid shorts with black socks and slippers. He has been "vidsensified" though and has been deprogrammed from law school and he now actually aids in getting deals done!

He can be reached at j.bosco (at) vidsense.com