FOR IMMEDIATE RELEASE
Date: Wednesday, June 4, 2008
Vidsense
Leaps Back To The Future
Re-Launched as PPC Video Ad Network
Mokena, IL - Pioneer online video content distributor Vidsense today announced its re-launch as the premier pay-per-click video advertising network.
What’s old is new again…
The new Vidsense fuses the mass appeal of online video with the proven
power and legitimacy of licensed, advertiser-friendly television and
film clips to drive traffic directly to advertiser sites.
What began back in 2004 as a licensed video content distribution network has evolved into a massive advertising network of more than 20,000 safe–for-work websites. Viewers click on links and/or thumbnails to view popular licensed TV and movie clips. A new window opens, transporting both viewer and content to an advertiser/marketer's website where an imbedded Vidsense player resides. The result is a powerful, high-quality impression delivered safe and secure inside the advertiser’s own online brand environment.
With tens of thousands of licensed video clips in its unique content arsenal, Vidsense better targets and engages consumers by creating what Bill Bernbach once described as advertising environments to buy. “Vidsense is a retro-evolutionary model, a return to what works,” says CEO Jaffer Ali. “We’ve been involved with commercial online video since the very start, and our research confirms the ineffectiveness of the current pre-roll video standard.”
Vidsense raises the performance standard…
“Our time-tested content engages viewers on their terms, right inside
the advertiser’s online showroom,” continues Ali. “We use only
licensed advertiser-friendly video to create an immediate and potent
brand association, an emotional connection that simply cannot be
achieved anywhere else, on or offline.”
Ali goes on to describe Vidsense as a welcome intrusion, a user-empowered solution to the clutter conundrum. “You could say” he concludes, “that Vidsense is to Adsense what television is to print: a richer more engaging environment for advertisers and consumers alike. The key for Vidsense is delivering the right target audience with the right video content directly to the advertiser’s website. Brand and content are intimately connected, just like the early days of radio and television. Vidsense is an evolution to a past model that worked, a giant step back to the future.”
The new Vidsense has been in stealth beta for over six months with charter advertisers including: 1-800-PetMeds, Zinio, eMusic, Playtex, Liberty Medical, and American Greetings.
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About Vidsense
Vidsense™ is a pay-per-click video network comprised of thousands of
safe–for-work websites. These sites place text links and thumbnails for
video content clips on their websites. Viewers see the link and click to
view the video. But instead of viewing on the site they are on, a new
window opens and they view the video on the advertiser/marketer’s
website, allowing the viewer to navigate the advertiser/marketer's
entire website. The advertiser gets the traffic and content within the
safety of their own website. For more information, visit
www.Vidsense.com
Contact:
Mary Kolacki, Dir. of Communications
M.Kolacki@Vidsense.com or
708-478-4500 ext. 109